By World Licence 
I’m not ashamed to admit that doing my hair is my least favorite part of getting ready. While I could spend hours on makeup, my hair is a different story. I’m not exactly good at styling, especially when it comes to updos; my frizzy, unruly hair makes me nervous.
But everything changed when I started using the Emi Jay Mini Boar Bristle Brush. Is it a stretch to say I’m happier for having this boar bristle hairbrush in my life? Yes. Is it true? Absolutely. I credit this brush for my ultra-sleek buns and ponytails; it’s become a go-to accessory for when the day calls for a slicked-back look. And I’m far from alone in thinking it’s a game-changer: The Emi Jay brush has garnered massive buzz on TikTok, has impressive celebrity endorsements (Hailey Bieber, Tate McRae, and Emma Chamberlain have all been spotted using it), and was one of the most successful launches at Sephora, with the website fully stocked.
What makes this brush so remarkable? Is its nearly $50 price tag justified? First, it’s simply beautiful to look at. Available in four colors, it glides smoothly through hair without pulling or tugging, while giving it a sleek look. This is all thanks to its natural boar bristles, which evenly distribute the scalp’s natural oils throughout the rest of the hair.
Using this brush is quick and easy, and gives me gorgeous (and dare I say, salon-quality) results. Thanks to its tightly packed bristles, it effectively smooths my flyaways for a perfectly sleek look. Most impressively, it achieves an ultra-sleek look without using straightening sticks or gels (although, for special occasions, I do apply a little R+Co Dart stick pomade to set the style).
Unlike other boar bristle brushes I’ve tried, I don’t have to go over the same section multiple times to straighten it. With Emi Jay’s brush, a single pass allows me to achieve a straightened effect in less than two minutes, making it the ideal hair tool for busy mornings (it’s become my favorite for Pilates mornings). Plus, it’s the perfect size and covers a large area of hair, making styling easier. It’s safe to say that this beauty tool has given me the confidence to create new hairstyles, which I once thought I lacked the expertise for.