By World Licence 
Pia Wurtzbach, renowned for her grace and international charisma, perfectly embodies the fusion of Italian elegance and the richness of global cultural influences celebrated by Bvlgari. With her European and Asian roots, Pia reflects the core values of the iconic Roman house: inclusion, diversity, and creativity.
This year, Pia has graced the most prestigious fashion and high jewelry events around the world from Italy to Cambodia and Japan adorned with breathtaking pieces from the Bvlgari High Jewelry collection. Her presence goes beyond merely attending glamorous events; it represents a deep engagement with craftsmanship, design, and cultural richness.
“It’s not just about attending glamorous events,” Pia explains. “I get to witness firsthand how different cultures, trends, and artistic influences shape jewelry and fashion on a global scale. It’s like stepping into a melting pot of creativity where innovation, craftsmanship, and tradition collide.”
The way Pia wears Bvlgari creations, from exquisite necklaces to sparkling bracelets, reflects not only Italian elegance and refinement but also an openness to a world where styles and inspirations intersect. Through her choices, she highlights the importance of inclusion and diversity, values at the heart of Bvlgari’s DNA.
Pia Wurtzbach is more than just a fashion and jewelry ambassador she is a living symbol of the union between tradition and modernity, elegance and boldness, East and West. Her journey in the luxury world continues to inspire, showing that beauty and style transcend borders.
📸 Photo credit: @jc.babin
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