By World Licence 
The worlds of fashion and technology collide in a spectacular way thanks to SpreeAI, a company founded by a visionary with a passion for innovation, diversity and excellence. Discover how SpreeAI is establishing itself as a major player in the reinvention of online shopping and the customer experience, by combining artificial intelligence and fashion in a revolutionary way.
In an exclusive interview with the founder of SpreeAI, we delve into the captivating story that led to the creation of this unique company. Rooted in a passion for technology and fashion, the founder’s personal story reflects the very essence of SpreeAI: innovation, diversity and inclusion.
SpreeAI stands out for its bold vision of the future of online shopping, aiming to offer a personalized and immersive shopping experience through artificial intelligence. Through partnerships with renowned institutions such as MIT and Carnegie Mellon, SpreeAI remains at the forefront of AI technology to deliver innovative and relevant products.
The integration of fashion icon Naomi Campbell into the SpreeAI team underscores the company’s commitment to innovation and diversity. Her influence and experience enrich the company’s strategy, reinforcing its leadership position in the fashion and technology space.
Looking ahead, SpreeAI continues to innovate by developing new features to enhance the online shopping experience and strengthen its position in the market. The ever-evolving relationship between fashion and technology promises unparalleled experiences for consumers, paving the way for new perspectives and opportunities.
Finally, an inspiring personal message is addressed to young African entrepreneurs, encouraging them to believe in their uniqueness, persevere and pursue their dreams with determination and courage. SpreeAI’s success is a concrete example of what innovation, diversity and passion can achieve in the business world.
Exclusive interview with John Imah, at Licence Magazine
• Can you tell us about your background and how your passion for fashion and technology began?
Growing up in Dallas, Texas, I always had a passion for both technology and fashion. My journey in tech began with significant roles at industry giants like Samsung, Amazon (Twitch), Meta, and Snap Inc. Alongside my tech career, my love for fashion was ever-present, leading me to envision a blend of these two fields. Moving to San Francisco and Los Angeles provided me with the opportunities and environment to pursue this vision, ultimately culminating in the creation of SpreeAI.
• What were the key steps in your career that led you to head SpreeAI?
My career trajectory has been marked by roles that emphasized innovation and leadership. At Snap Inc., I developed strategies that dramatically increased user engagement and revenue. Founding and successfully exiting two companies before SpreeAI also provided invaluable entrepreneurial experience. These experiences, combined with my advisory and board roles, equipped me with the skills needed to lead SpreeAI and bring our revolutionary AI-driven product to life.
• What is SpreeAI’s vision for the future of online shopping?
SpreeAI aims to revolutionize online shopping by making it more immersive and personalized. Our vision is to transform the retail landscape with AI technology that enhances the consumer experience, ensuring that shopping online or in store is as interactive and tailored as possible.
• How does SpreeAI use artificial intelligence to transform the consumer shopping experience?
SpreeAI leverages advanced AI and machine learning to offer a photorealistic try-on experience. Shoppers can upload a photo and see themselves wearing different outfits, with a 99% accuracy in size detection. This technology guarantees the perfect fit and provides a highly engaging, personalized shopping experience. By integrating our AI solutions into retail platforms, we help retailers boost conversion rates, reduce returns, and offer a unique competitive edge.
• SpreeAI announced partnerships with prestigious institutions like MIT and Carnegie Mellon. What are the objectives of these collaborations?
Our collaborations with MIT and Carnegie Mellon are aimed at advancing AI research and innovation. These partnerships allow us to leverage their expertise and research to continually enhance our product. The goal is to stay at the forefront of AI technology and ensure that SpreeAI delivers the best possible shopping experience to consumers.
• As a leader in technology, how is SpreeAI committed to diversity and inclusion in the industry?
Diversity and inclusion are fundamental values at SpreeAI. As a Nigerian American and first-generation immigrant, I understand the importance of diverse perspectives. Our team reflects this commitment, comprising talented individuals from various backgrounds and cultures. This diversity fosters creativity and innovation, enabling us to develop products that cater to a global audience.
• You recently added Naomi Campbell to your team. Why did you choose a fashion icon like her to join SpreeAI?
Naomi Campbell is not only an iconic supermodel but also a close friend. Her extensive experience and influence in the fashion industry make her an invaluable addition to SpreeAI. Naomi’s passion for innovation and commitment to diversity align perfectly with our mission. Her presence helps bridge the gap between technology and fashion, enhancing our product’s appeal and accessibility.
• What role does Naomi Campbell play within the team and how does her presence influence the company’s strategy?
Naomi Campbell serves on the board of SpreeAI, bringing her vast experience and unique perspective to our strategic discussions. She advises on fashion trends, shapes our brand image, and promotes our vision globally. Naomi’s involvement ensures that our technological innovations resonate with fashion-conscious consumers and keeps us ahead in the competitive fashion tech landscape.
• What are the next steps for SpreeAI in terms of innovation and product development?
We are continuously developing new features to enhance SpreeAI. Our focus is on improving the accuracy and realism of our photorealistic try-on technology and expanding our integration capabilities.
• How do you see the link between fashion and technology evolving in the years to come?
The relationship between fashion and technology will continue to strengthen, driven by innovations like augmented reality, photorealistic reality, and AI. These technologies will make fashion more interactive and personalized, while also improving efficiency and sustainability for retailers. We envision a future where the fusion of fashion and technology offers unparalleled experiences to consumers.
• What message would you like to convey to young African entrepreneurs who aspire to follow in your footsteps?
To young African entrepreneurs, I would say: embrace your uniqueness and let your diverse background be your strength. The journey may be challenging, but persistence, innovation, and a willingness to learn will pave the way for success. Surround yourself with supportive mentors and never be afraid to take risks. Your ideas have the power to change the world, so stay true to your vision and work hard to bring it to life. Remember, the future belongs to those who dare to dream and work tirelessly to make those dreams a reality.
