Naomi Campbell in Thailand: When Fashion Becomes a Soft Power Lever


Naomi Campbell was recently invited to Thailand by Prime Minister Srettha Thavisin and former Prime Minister Thaksin Shinawatra. This visit is part of a strategic initiative to strengthen the country’s cultural influence through the fashion industry. Known for her commitment to the global development of fashion, Naomi Campbell sees Thailand as a key player with the potential to shine on the world’s most prestigious runways.

During her stay, the renowned fashion icon met with several influential political figures, including Minister Surapong Suebwonglee, Minister Jiraporn Sindhuprai, and Deputy Minister Therearat Samrejvanich. Their discussions focused on opportunities to showcase Thai craftsmanship and aesthetics on the international stage. Naomi Campbell emphasized the importance of fashion as a driver of economic development, cultural exchange, and diplomacy. According to her, the richness and authenticity of Thai designs have the potential to captivate a global audience and position Thailand as a key hub for luxury and design.

As a leading figure in the fashion world, she expressed her enthusiasm for contributing to the creation of new platforms to promote Thai designers and facilitate their access to international events. This trip marks a new milestone in the expansion of Thailand’s soft power, demonstrating that fashion is more than just an artistic expression—it is a powerful tool for influence and global development.

Naomi Campbell’s visit to Thailand highlights the power of fashion as a tool for cultural influence and economic development. Invited by Prime Minister Srettha Thavisin and former Prime Minister Thaksin Shinawatra, the global fashion icon engaged in discussions with key political figures to explore ways to bring Thai creativity to the international stage. With a vision of fashion as a driver of diplomacy and soft power, Naomi Campbell aims to support Thai designers in gaining global recognition. This visit reinforces Thailand’s position as a rising force in the fashion industry.

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