Kendall Jenner unveils her new The Row bag in Paris

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Kendall Jenner loves simple classics, and she’s found a new bag that’s sure to become a classic. Like much of the fashion community, the model has long been a fan of The Row’s Margaux bag. So when the brand, created by Mary-Kate and Ashley Olsen, launched its new “Marlo” tote—an even more streamlined version of the Margaux—Jenner was obviously the first to jump on board. The model debuted her luxe accessory (currently sold out on the brand’s website) in Paris today.

Leaving a L’Oréal photoshoot, Jenner donned a casual, chic, and understated model outfit. Her new tote bag echoes the boat-style structure of the Margaux, but is a bit more relaxed than the original cult bag. It paired perfectly with Jenner’s simple black sweater and high-waisted jeans. She wore black ballet flats and a plaid coat with pronounced shoulders.

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As one of The Row’s most avid celebrities, this handbag is the latest addition to Jenner’s collection of minimalist pieces. She’s particularly enjoyed the brand’s sleek accessories, like pointy heels, feminine clutches, and loafers. Of course, the Margaux (and now the Marlo) is a staple of Jenner’s laid-back style.

Many consider the Margaux to be the American brand’s equivalent of the Hermès Birkin, at least in terms of rarity. This model is almost always sold out online and difficult to find in the brand’s flagship stores. If you’re lucky enough to find a pre-owned Margaux, it’ll likely cost you a fortune. The Marlo, like all of the Olsen twins’ other models, is already experiencing similar popularity. Those looking for the $5,600 bag can sign up for the waitlist on the brand’s website. Note that the Margaux is also sold out.

Think of it as The Row’s version of the Birkin, which Jenner has been spotted wearing in the past.

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