By World Licence 
David Beckham turns up the heat in his sexiest Hugo Boss campaign yet, showing off nothing but his underwear. The steamy images have garnered attention, as has the accompanying video, shot and directed by legendary fashion photography duo Mert and Marcus, which has instantly gone viral.
The campaign visuals were unveiled on Thursday, January 30, to the delight of the former professional footballer’s (very) thirsty fans, including his wife Victoria Beckham. Posh Spice shared the Instagram photo of her husband with a cheeky caption that read: “My boss,” accompanied by a winking emoji.
David, 49, showed off his sculpted physique and tattooed torso in several items from the brand’s latest collection, including a pair of tiny black briefs. He then slipped on a comfy pair of white boxers and lounged on a leather chair for another sexy snap – and that’s not all.
In the tantalizing video, David strips down to his soon-to-be-revealed briefs, flaunting his sculpted physique, washboard abs and more. He is seen stepping out of a white Aston Martin sports car in a sleek black Hugo Boss suit, heading home to his sprawling, warehouse-like Manhattan apartment.
Here, he removes his jacket, shirt and tie, unbuckles his belt and pulls down his pants, exposing the brand’s new styles. David strikes sensual poses as he goes about his nighttime routines – shirtless, in his underwear and socks – from bench presses to intensive television watching, a game of pool and a casual bowl of cereal.
He really turns up the heat in a steamy shower scene that leaves little to the imagination, even showing off his supernaturally perky bum for a second. The campaign highlights the new Boss One Bodywear collection, which features sleek logo-print styles made from a skin-tight cotton-spandex blend designed to provide all-day comfort and confidence. (It also doesn’t hurt if you’ve got a rock-hard body, like David Beckham.)
“I once said my career as an underwear model was over, but when Boss shared their ambition for the range and enlisted my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas, I simply couldn’t say no,” Beckham said in a press release. “The new Boss One collection is beautifully executed.”
Daniel Grieder, CEO of Hugo Boss, added: “It is also a testament to our shared commitment to style and excellence. Bodywear is an iconic product range and with this campaign we want to inspire customers and fans of the brand around the world more than ever.”
Consider us inspired by Beckham dressed in Hugo Boss who, once again, proved that he ages like a fine, delicious wine.
The BOSS ONE Bodywear collection will be available on boss.com , in dedicated pop-ups, in BOSS stores worldwide and at selected BOSS wholesalers from February 1st.