By Mancia Taylor 
After six months of speculation, the position of artistic director at Chanel has finally been filled. Matthieu Blazy, the former designer of Bottega Veneta, is now at the helm of the world’s second-largest luxury fashion brand. This change marks a new era for Chanel and paves the way for a series of innovations in the fashion world.
Context of the Appointment: The year 2024 has been one of the most disruptive for fashion in decades, with numerous changes within couture houses. Chanel, an iconic couture house, is no exception. Bruno Pavlovsky, President of Fashion at Chanel, has expressed confidence in Matthieu Blazy’s ability to bring modernity and a different approach to the brand.
Challenges and Opportunities: Matthieu Blazy will be responsible for the entire fashion, couture, and accessories collections at Chanel, creating no less than 10 collections per year. His debut is eagerly awaited during the Paris Fashion Week next October. Expectations are high, and the fashion community is buzzing with excitement over this appointment.
A Whirlwind of Changes: In addition to Chanel, seven other fashion houses have also appointed new designers for 2025, including Celine, Givenchy, Lanvin, Calvin Klein, Tom Ford, Alberta Ferretti, and Dries Van Noten. This indicates a significant turning point in the fashion industry, where innovation and tradition combine to create new and exciting trends.
Matthieu Blazy’s appointment at Chanel represents more than just a simple change in artistic direction. It is a sign of evolution and adaptation in a constantly changing fashion world. With his respect for heritage and innovative design, Blazy is well-positioned to lead Chanel to new heights.
