By World Licence 
Rapper, designer, and entrepreneur ASAP Rocky continues to cement his status in the fashion world with a bold new offering for the Spring/Summer 2026 season. In a highly anticipated runway show, the artist presented the second collection from his AWGE brand, the result of meticulous craftsmanship, thoughtful aesthetics, and a renewed dialogue between streetwear, luxury, and sportswear. This show also marked a major milestone in his collaboration with Puma, with the exclusive presentation of a series of reinterpreted Speedcat sneakers.
Hostd in a raw and contemporary setting, the AWGE SS26 show in Paris brought together an eclectic crowd of fashion insiders, celebrities, rap game figures, and longtime fans. The show, like Rocky, was a crossroads between artistic performance and stylistic manifesto. From the very first silhouettes, the influence of urban culture and the 2000s was felt, but with the highly discerning touch of a designer who masterfully handles contrasts: oversized shapes versus sleek structures, patinated leather versus technical materials, monochrome enhanced with vibrant touches.
The highlight of the show? The arrival on the runway of a new range of revisited Puma Speedcats. An iconic model from the 90s, initially inspired by car racing shoes, the Speedcat is reimagined here with more modern lines, premium materials, and a range of colors that oscillate between understated tones and futuristic metallic finishes. This reinterpretation of the Speedcat is part of a desire to celebrate Puma’s sporting heritage while integrating it into the distinctive AWGE universe, blending archives and anticipation. ASAP Rocky, who became Puma’s creative director for this capsule line, once again proves his ability to combine visual storytelling with commercial relevance.
The clothing collection itself left no one indifferent. Between technical pants, bomber jackets, distressed denim ensembles, sheer jerseys, and exaggerated accessories, the SS26 line outlines a hybrid wardrobe that intentionally blurs the lines between genres, eras, and functions. Each look seemed to tell a story, evoking in turn Harajuku influences, the London grime scene, retro American sportswear, and the deconstructed tailoring typical of new design schools.
But beyond fashion, this second AWGE collection also expresses a certain cultural vision. Through his aesthetic choices, ASAP Rocky continues to redefine what it means to be a style icon in the post-gender era, where fashion becomes a tool for personal, political, and artistic storytelling. The AWGE project, more than a brand, now emerges as a creative platform at the intersection of music, fashion, and design. By signing this new phase with Puma, Rocky lays the foundations for a strategic partnership that goes far beyond mere merchandise. This is a long-term collaboration with a clear ambition: to restore Puma’s global stylistic aura by drawing on the artist’s avant-garde vision. While the first capsule collection had already attracted attention, this second iteration drives the point home with maturity, technical prowess, and vision.
The critical reception is unanimous: AWGE’s SS26 collection is a masterstroke. ASAP Rocky confirms that he is not just a name on a label, but a designer in his own right, capable of orchestrating a coherent, relevant, and desirable offering. The bet is paid off—for him, for AWGE, and for Puma. It remains to be seen what comes next, but one thing is certain: the future of fashion is being written, among other things, through the creative pen of ASAP Rocky.
