The line between technology and fashion continues to blur thanks to bold innovators like the founder of SpreeAI, a startup reinventing the online shopping experience. Growing up in Dallas, Texas, this entrepreneur combines a strong tech career with stints at Samsung, Amazon (Twitch), Meta, and Snap Inc. with a deep passion for fashion. It’s this unique blend that gave birth to SpreeAI. Prior to launching SpreeAI, she held leadership positions focused on innovation, including at Snap Inc., where her strategies boosted engagement and revenue. Drawing on the entrepreneurial experience gained from founding and exiting two companies, as well as her advisory and board roles, she positioned herself to lead SpreeAI with a clear vision: to merge cutting-edge technology with the world of fashion. SpreeAI aims to make online shopping more immersive and personalized. Using artificial intelligence and machine learning, the platform allows users to upload a photo and see how different outfits would fit them with 99% sizing accuracy. This innovation ensures a perfect fit while reducing returns for retailers and providing a unique and interactive customer experience.

SpreeAI has partnered with institutions such as MIT and Carnegie Mellon to advance AI research and continuously improve its products. These collaborations allow the startup to stay at the forefront of innovation and deliver a next-generation shopping experience.

For SpreeAI, diversity and inclusion are more than just words. As a Nigerian-American and first-generation immigrant, the founder emphasizes the importance of a multicultural team to foster creativity and innovation. Every perspective is valued, allowing for the design of products that resonate with a global audience.

The addition of Naomi Campbell to the team strengthens the bridge between fashion and technology. As a board member, she brings her expertise, advises on trends, and contributes to the international brand strategy. Her presence ensures that SpreeAI remains in step with the fashion industry while continuing its technological innovation.

SpreeAI continues to develop its features, with a focus on photorealistic reality and improved integrations for retailers. The startup envisions a future where fashion and technology offer interactive, personalized, and sustainable experiences for consumers around the world.

The founder encourages young African talents to embrace their uniqueness and use their diversity as a strength. “Persevere, innovate, surround yourself with mentors, and never be afraid to take risks. Your ideas can change the world,” she says.

Interview

1. Background and Passion

Can you tell us about your journey and how your passion for fashion and technology began?

Having grown up in Dallas, Texas, I have always been passionate about both technology and fashion. My journey in the industry began with key roles at major companies such as Samsung, Amazon (Twitch), Meta, and Snap Inc. Alongside my tech career, my love for fashion was ever-present, which led me to envision a fusion of the two fields. Moving to San Francisco and Los Angeles provided the opportunities and environment to bring this vision to life, ultimately resulting in the creation of SpreeAI.

What were the key milestones in your career that led you to lead SpreeAI?

My professional journey has been marked by roles emphasizing innovation and leadership. At Snap Inc., I developed strategies that significantly increased user engagement and revenue. Successfully founding and exiting two companies before SpreeAI also gave me invaluable entrepreneurial experience. These experiences, combined with my advisory and board roles, allowed me to acquire the skills necessary to lead SpreeAI and bring our revolutionary AI-based product to market.



2. Vision and Mission of SpreeAI

What is SpreeAI’s vision for the future of online shopping?

SpreeAI aims to revolutionize online shopping by making it more immersive and personalized. Our vision is to transform the retail landscape through AI technology that enhances the customer experience, ensuring that both online and in-store shopping is as interactive and personalized as possible.

How does SpreeAI use artificial intelligence to transform the consumer shopping experience?

SpreeAI leverages advanced AI and machine learning to offer a photorealistic try-on experience. Customers can upload a photo and see themselves wearing different outfits with 99% size accuracy. This technology ensures the perfect fit and provides a highly engaging, personalized shopping experience. By integrating our AI solutions into retail platforms, we help retailers increase conversion rates, reduce returns, and gain a unique competitive advantage.



3. Collaborations and Partnerships

SpreeAI has announced partnerships with prestigious institutions like MIT and Carnegie Mellon. What are the goals of these collaborations?

Our collaborations with MIT and Carnegie Mellon aim to advance research and innovation in AI. These partnerships allow us to leverage their expertise and research to continuously improve our product. The goal is to remain at the forefront of AI and ensure that SpreeAI offers the best possible shopping experience to consumers.



4. Diversity and Inclusion

As a tech leader, how does SpreeAI commit to diversity and inclusion in the industry?

Diversity and inclusion are core values at SpreeAI. As an American of Nigerian descent and a first-generation immigrant, I understand the importance of diverse perspectives. Our team reflects this commitment, consisting of talented individuals from varied backgrounds and cultures. This diversity fosters creativity and innovation, allowing us to develop products that appeal to a global audience.



5. Naomi Campbell on the SpreeAI Team

You recently welcomed Naomi Campbell to your team. Why choose a fashion icon like her to join SpreeAI?

Naomi Campbell is not only an iconic model but also a close friend. Her extensive experience and influence in the fashion industry make her an invaluable asset to SpreeAI. Her passion for innovation and commitment to diversity perfectly align with our mission. Her presence helps bridge technology and fashion, enhancing the appeal and accessibility of our products.

What role does Naomi Campbell play within the team, and how does her presence influence company strategy?

Naomi Campbell sits on the SpreeAI board, bringing her extensive experience and unique perspective to our strategic discussions. She advises us on fashion trends, shapes our brand image, and promotes our vision internationally. Her involvement ensures that our technological innovations resonate with fashion-conscious consumers and helps us stay ahead in the competitive fashion tech landscape.



6. Innovation and the Future

What are the next steps for SpreeAI in terms of innovation and product development?

We are continuously developing new features to enhance SpreeAI. We are focusing on improving the accuracy and realism of our photorealistic try-on technology and expanding our integration capabilities.

How do you see the relationship between fashion and technology evolving in the coming years?

The connection between fashion and technology will continue to strengthen, driven by innovations such as augmented reality, photorealistic rendering, and AI. These technologies will make fashion more interactive and personalized while improving efficiency and sustainability for retailers. We envision a future where the fusion of fashion and technology provides consumers with unparalleled experiences.



7. Personal Message

What message would you like to convey to young African entrepreneurs aspiring to follow in your footsteps?

To young African entrepreneurs, I would say: embrace your uniqueness and make your diversity your strength. The path may be challenging, but perseverance, innovation, and a willingness to learn will pave the way to success. Surround yourself with mentors who support you, and never be afraid to take risks. Your ideas have the power to change the world, so stay true to your vision and work hard to realize it. Remember: the future belongs to those who dare to dream and work tirelessly to turn their dreams into reality.