On September 18, Maison Crivelli hosted an exceptional evening to celebrate the international launch of its latest creation, Cuir Infrarouge. Friends of the house,

perfume enthusiasts, and key figures from the worlds of culture and luxury gathered alongside founder Thibaud Crivelli to mark the occasion. More than a simple product unveiling, the evening reflected the essence of Crivelli’s philosophy: perfume as an immersive experience, a journey into uncharted emotional landscapes.

Since its creation, Maison Crivelli has become one of the most captivating names in contemporary perfumery. Thibaud Crivelli has built his house on a radical vision: every fragrance should tell a story and invite those who wear it into a world of sensations, encounters, and vivid emotions. The September 18 soirée embodied this spirit, transforming the launch of a fragrance into a true celebration of creativity, artistry, and connection.

Cuir Infrarouge captures the house’s unique identity. Bold yet refined, it fuses the intensity and depth of leather with vibrant, luminous notes that feel both modern and unexpected. This contrast, at the heart of Crivelli’s creative DNA, challenges convention and reveals perfume not only as a luxury object, but as a lived, multisensory experience. For Thibaud Crivelli, perfume is not confined to olfaction it is a narrative, a memory in motion, a piece of art that resonates with the individual.

The launch event was more than an elegant gathering; it was a statement of the house’s growing international influence. In an industry often dominated by repetition and established codes, Maison Crivelli has carved out a singular voice—one that resonates with connoisseurs of niche perfumery as well as a new generation of fragrance lovers seeking authenticity and originality. Each launch becomes a manifesto of sorts: an invitation to rediscover the world through unexpected sensations.

Maison Crivelli’s impact reaches beyond the perfume sector. By creating events where art, design, and luxury intersect, the house positions itself as a cultural actor, bridging industries and expanding the dialogue on creativity. The launch of Cuir Infrarouge continued this mission, elevating perfume into a subject of conversation on innovation and artistry across international markets.

The resonance of the brand lies in its emotional connection with its audience. Each fragrance is not marketed as a mere object of consumption but as a personal journey, a spark that unlocks memories and sensations unique to every individual. This human, poetic approach distinguishes Maison Crivelli in a market where mass appeal often overshadows intimacy and authenticity.

The September 18 soirée will be remembered as a landmark moment: a celebration of audacity, vision, and artistry, and a reminder of Crivelli’s ability to shape new perspectives on perfume. With Cuir Infrarouge, the house does not simply release another fragrance—it offers a new way of living and imagining perfume: intense, imaginative, and globally relevant.

Through its creations, its gatherings, and its unwavering commitment to artistic perfumery, Maison Crivelli stands today as one of the most inspiring voices of its generation. The September 18 celebration was more than an event it was the embodiment of what Crivelli represents: a world where every fragrance is an exploration, every evening an odyssey, and every encounter an unforgettable experience.

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