Cliff is today one of the most influential names in the hair industry, a pioneer whose journey embodies passion, perseverance, and artistry. Behind every silky-smoothed lock and every meticulously executed style lies a story of vocation born early on, a deep love for hair and a desire to benefit others through this art. For Cliff, it all began as a simple outlet, a creative escape, long before the idea of profitability or a career even crossed his mind. “Doing hair was my first love. It was a way to express something inside me, to transform the way people saw themselves.”

What sets Cliff apart in a world saturated with talent is his ability to imbue each style with an impeccable finish. He’s been nicknamed “the Blueprint of Hair” a phrase that perfectly sums up his ultra-meticulous approach, where every detail counts. His hairstyles are synonymous with elegance, cleanliness, and refinement. His signature? A silky texture, an impeccable finish, a clean and classy finish. This attention to detail has allowed him to rise to the top of an industry where only excellence counts.

At just 19 years old, Cliff reached his first milestone: his first million. This spectacular achievement didn’t happen by chance, but thanks to rigorous discipline and a fighter’s mentality. Working with the same passion as if he had nothing, remaining hungry for progress without ever becoming complacent: this is his philosophy. “Many become comfortable as soon as they reach a financial goal. I always remember why I started. Passion must be constant, and the mindset must remain focused on growth.” This keen sense of ambition has driven him to always go further, to turn every opportunity into a lever for growth.

Among his greatest achievements is FEMMÉ, his luxury hair care brand, which has enjoyed phenomenal success on social media. With over 10,000 units initially sold on TikTok and now over 23,000 Cliff has demonstrated that his influence extends far beyond hair salons. “It was an incredible milestone.” I realized that people truly supported my vision, and that I was capable of succeeding in a completely new field, one that was connected to my DNA.” The impact of social media, particularly TikTok, was instrumental in the brand’s growth. By combining its reputation, the love of its audience, and effective products, FEMMÉ was able to capture the attention of a diverse clientele looking for products that combine aesthetics and care.

FEMMÉ isn’t just a brand; it’s a philosophy. With products like the Silkening Mist and the Silk Balm Serum, Cliff sought to address the needs of natural hair, extensions, and protective styles. What makes his products unique is their ability to provide a smooth and nourishing finish, while respecting hair health. And because he’s committed to offering a complete sensory experience, Cliff has also incorporated gourmet scents into his products from chocolate to strawberry making them as pleasant as they are effective.

The idea for FEMMÉ stemmed from a clear need: to remind people that hair, under wigs and weaves, must remain healthy. Cliff wants to convey the importance of deep conditioning, even when opting for protective styles. “Wearing extensions is beautiful, but if the base is neglected, the look doesn’t last. I want people to understand that taking care of their natural hair is essential to preserving any style.”

Among all his successes, one in particular marked a turning point: his reality TV show, Wig Out, on BET. Being the star of your own show is rare in the world of hairstyling. For Cliff, it was an emotional moment. Not only did he see his journey highlighted, but he also realized how inspiring his rise could be. “Being from Philadelphia, seeing no one like me on television, and ending up with my own show was incredible.” But the real shock was when I saw myself on screen for the first time. That’s when I knew I’d reached a milestone.”

This prestige, however, has never taken him away from his true passion. He continues to style the most prominent stars Cardi B, Trina, Jazmine Sullivan, to name a few always adapting his creations to their personalities, styles, and artistic fields. He doesn’t follow trends; he creates them. For him, a singer deserves a soft, flowing hairstyle, while a rapper can wear a more assertive look. Each creation is a collaboration between the person and the stylist, a visual language that reinforces the artist’s image.

Today, Cliff looks to the future with the same passion. He has set an ambitious goal: to sell 100,000 FEMMÉ products by 2026. But beyond the numbers, he wants to tell a story: one of resilience, reinvention, and growth. He dreams of returning to television to showcase the man he’s become, far beyond the spotlight of his early days. “I was young when I filmed Wig Out. Today, I’ve matured. I’d like people to see that evolution, the challenges I’ve faced, and how I continue to build.”

His message to young hairstylists and entrepreneurs is clear: stay professional, stay humble, and never stop learning. “Too many stylists lose their credibility online due to conflict or a lack of professionalism. You have to stay centered, broaden your skills, and be able to do it all: natural hair, bobs, short cuts… That’s what makes the difference.”

To those who follow his journey or are new to his name, Cliff sends one final message: “Try my products, and remember this: my path hasn’t been easy. Nothing happened overnight. What has guided me is faith, determination, and the will to always aim higher.” I never wanted to stay in my comfort zone. And it’s this boldness that allowed me to reinvent myself and continue to grow.”

Discover the interview

Cliff, you’re one of the most influential hairstylists in the industry. What initially motivated you to pursue a career in this field?
My love for hair began at a very young age. It was a true escape for me, my very first passion. I’ve always loved doing hair, and I loved seeing the people I styled feel good about themselves because of their hair. Becoming a hairstylist wasn’t originally about the money, but rather a way to provide excellent service and do good for people. Once I understood, and those around me, that I had true talent, I realized I could make a living from it and create an incredible life for myself. It was a double win.

You’re often referred to as the “Blueprint of Hair.” How would you describe your signature style, and what sets you apart from other hairstylists? My signature style is the final result of my hairstyles. What sets me apart is that I’m extremely meticulous and careful. I love creating an elegant and refined look. My silky finish is unique: hair is always perfectly smooth and flawless.

You earned your first million at just 19 years old. What were the key milestones on your journey to success?
One thing I’ve always kept in mind as an entrepreneur and hairstylist is the importance of staying consistent and working like you have nothing. Many people set a financial goal, then relax once they reach it. I believe that when you get too comfortable, you lose your passion. And I constantly remind myself why I must keep going. I’ve always had this passion to achieve more and take bigger risks. Money and opportunities come, but lasting success depends on a positive mindset.

Your new product line, FEMMÉ, has been a huge success, notably with over 10,000 units sold on TikTok. How did you feel about this accomplishment, and what role do you think social media plays in growing your brand? This was an incredible milestone for me because it proved to me that I have a huge community of support and that I can achieve anything I set my mind to. Selling 10,000 units isn’t easy, especially on social media where desires change quickly. Social media not only helped me reach this goal, but allowed me to surpass it: today, I’ve sold more than 23,000 products. I’d never reached that number before. Thanks to TikTok, I was able to showcase my products, relaunch myself, and reach a large audience who genuinely love my brand. This allowed FEMMÉ to quickly gain recognition.

FEMMÉ, your luxury hair brand, offers products like Silkening Mist and Silk Balm Serum. What makes these products unique, and how do they meet the needs of both natural and extensions?
What makes my products unique is that they provide a clean, nourished, and cared-for finish. What sets FEMMÉ apart is that the products are suitable for all hair textures: natural, protective styles, or extensions. They’re the perfect finishing touch. What I also love is that each product has a recognizable and beloved gourmet scent: strawberry, chocolate, and many more.

FEMMÉ products are designed to promote healthy and nourished hair. What inspired this idea, and what message do you want to convey through your brand?
The inspiration behind FEMMÉ comes from my desire to create a line that not only makes hair beautiful, but also healthier. I wanted products that would improve the health of hair, whether natural or under wigs or extensions. My message is this: wearing wigs and extensions is great, but the foundation—your real hair—needs to be healthy to maintain the style. My products are designed to beautify hair, but also to educate consumers on the importance of nourishing it to keep it long and healthy. My goal is for women’s and men’s hair to thrive—and my products contribute to that.

Of all your successes, is there a particularly memorable or rewarding moment for you?
One of my greatest accomplishments is landing my own reality show, Wig Out, on BET. Many hairstylists appear on shows, but few have their own shows. It was a pivotal moment in my career because it highlighted the journey I’ve taken to become a top stylist at such a young age. At the time, coming from Philadelphia, I didn’t see anyone like me on television. It was a truly proud moment, a unique representation for many. It wasn’t signing the contract or the cameras that left the biggest impression on me, but the moment I saw the first episode: that’s when I realized I’d made it and that the show was about me.

You’ve styled celebrities like Cardi B, Trina, and Jazmine Sullivan. How do these collaborations influence your work, and how do you stay ahead of the curve in such a dynamic industry?

Each celebrity is unique and requires different elements to create the perfect look. I don’t follow other hairstylists’ trends; I create my own. I draw inspiration from the artist’s outfit, their personality, and their artistic world. A singer will often ask for a softer style than a rapper. Their style pushes me to push my limits and be creative.

You’re also known for your media presence, particularly with your show Wig Out on BET. What are your upcoming projects in the media and for developing your brand?
My main goal today is to reach 100,000 products sold by 2026. I want to prove that it’s always possible to reinvent yourself, pivot, or rebuild your success. I’d also like to return to television to show more of who I am. When I filmed Wig Out, I was very young, and the show showed my beginnings. Today, I’d like the public to see my evolution, the challenges I’ve overcome, and where I am in my career.

Finally, what advice would you give to young hairstylists or entrepreneurs who want to break into the beauty and fashion industry?
I would tell them to always remain professional and humble. We often see conflicts between hairstylists and clients on social media, which gives the profession a bad image. Always stay grounded and don’t get too big-headed. Let your talent speak for you. Continuously train yourself, perfect your art. And above all, be versatile! Learn to create all kinds of hairstyles: natural, short cuts, bobs… Don’t limit yourself to just one style, otherwise you risk missing out on opportunities.

What message would you like to share with Licence Magazine readers about your career and the future of your brand?
Stay connected, try my products! The road hasn’t been easy. Creating and developing my brand hasn’t been a walk in the park. What kept me going was prayer and faith in better days. I never rested on my laurels. I learned to take risks and dare to evolve.

Follow Cliff Vmir:
@cliffvmir | @femmehaircare
www.femmehaircare.net http://www.femmehaircare.net