By World Licence 
After a distinguished career as Vogue’s European Editorial Director and Editor-in-Chief of Vogue UK, Edward Enninful, an iconic figure in the fashion and media industry, today unveils a groundbreaking new project that promises to redefine the codes of creativity and inclusivity. He announces the launch of EE72, an innovative platform dedicated to content creation, unique experiences and collaborative products, in a spirit of collaboration with talented companies and creators.
In this project, Edward Enninful takes on the role of Creative Director, and is joined by his sister, Akua Enninful, who takes the helm of the company as Managing Director. Together, they form a powerful duo, driven by the desire to shake up the boundaries of the industry and create a space where creativity can flourish without limits, while highlighting diverse voices, not only present, but carrying leadership.
EE72’s ambition is clear: to offer a new horizon for creators and businesses, by reinventing the ways of thinking about and consuming culture through an inclusive and multifaceted approach. “EE72 represents a natural progression of the foundation I have built over the years. We aim to redefine the way we see and understand each other, while building bridges between cultures and communities,” explains Edward Enninful.
This initiative is also intended to respond to the growing need for authenticity and diversity in media projects, where inclusivity should not be a simple add-on, but an essential component of each project. By providing a platform for creators and entrepreneurs from diverse backgrounds, EE72 aims to give voices that have long been underrepresented a voice, thus giving a new direction to the way stories are told in the media.
The launch of EE72 comes at a time when the media and fashion industry is undergoing a rapid transformation, with an increasing focus on the values of diversity, inclusivity and sustainability. Edward and Akua Enninful’s project is thus positioning itself as a key player in this change, bringing a bold vision for the future of media and cultural creations.
Through this new adventure, Edward Enninful and his sister continue their mission to build bridges between communities, celebrate diversity in all its forms and give emerging talents the opportunity to express themselves fully. Their project is not limited to a simple commercial enterprise, but aims to be a catalyst for change, a place where barriers are broken down and where each voice can resonate with strength and impact.
EE72 is already positioning itself as a key player of tomorrow, with the ambition to redefine creative and cultural standards in an increasingly connected and demanding world. The first projects promise to be as innovative as the ambition behind their vision, paving the way for a new era for creators, businesses and consumers.
Through EE72, Edward and Akua Enninful are poised to make history by redefining the way we perceive creativity, inclusivity and diversity in the global media landscape.
EE72: A Bold Vision for the Future of Media and Creative Collaboration
As EE72 begins to take shape, it is evident that Edward and Akua Enninful are not simply following trends—they are creating them. Their platform aims to be a beacon for future generations of creators, offering a unique space where innovation, culture, and inclusivity are at the forefront of every project.
The power of EE72 lies in its ability to unite diverse talents across industries, whether they come from fashion, entertainment, technology, or art. The platform’s focus on collaboration with businesses and creators will allow for the development of groundbreaking products and experiences that transcend traditional media formats. Through these partnerships, EE72 will not only empower individual voices but also drive meaningful change across the global media landscape.
One of the driving forces behind EE72’s mission is to challenge the often narrow perspectives that have dominated the media industry for decades. Edward Enninful, known for his commitment to inclusivity during his tenure at Vogue, aims to continue pushing the boundaries of what it means to tell a story. “The future of media needs to be representative of everyone, from the stories we tell to the way we engage with our audiences,” he emphasizes.
Akua Enninful, as CEO, brings her expertise and passion for business strategy, ensuring that EE72 remains at the forefront of innovation. Her leadership will be pivotal in maintaining the company’s commitment to its values of diversity and inclusion, while building a sustainable business model that supports creative growth.
As EE72 rolls out its first initiatives, the public can expect a variety of projects that reflect the founders’ bold vision. From limited-edition collaborations to cutting-edge digital content, the platform will challenge the status quo, breaking down the barriers that have often limited access to creative opportunities.
In a world where the demand for authenticity and diversity has never been greater, EE72 promises to be a powerful agent of change. Its founders are determined to leave an indelible mark on the media industry, one where creativity knows no bounds, and where every voice, regardless of background, has the opportunity to lead. As the platform evolves, EE72 will undoubtedly redefine the way we experience media—ushering in an era where inclusivity is not just an ideal but a reality, shaping the future of global culture in exciting, unprecedented ways.
